Now you have chosen to outsource your SEO how do you find the best company for your local business?

Finding The Best Company To Outsource Your SEO Locally

Few business owners understand the importance of outsourcing their SEO requirements locally. Location is however key to growing your business locally and ensuring that you get the edge over your direct competition.

Finding the best company to outsource your SEO to in your area is simple if you follow these easy tips:

1. Research

Go online and do a little research into the top SEO agencies an how they are ranked. Sites like topseos.com have done all the hard work for you and you can simply type in the name of an agency to find out how they are ranked. If they are not ranked, it does not necessarily mean that the agency cannot deliver a quality SEO service.

Take further steps to read reviews and comments from previous and current clients to assess the SEO provider’s reputation. Remember that no company can keep everyone happy all of the time so read reviews with an open mind. If the majority of the comments are good, then the agency is probably reputable. If there are more bad reviews than good, it is probably a good idea to keep looking.

2. The Promises

The whole point of SEO is to improve search engine rankings through increasing online visibility. This is the promise that a great SEO agency should make to you. However, if they promise to provide quick results or that they will elevate your website to the coveted #1 spot, they are not being fully open and honest with you. You can read more about this on this Manchester based agency, Equill Medias website

SEO is a slow process and the climb up the search engine ranking ladder is a long one. If you see a significant change in your ranking very quickly, it may mean that the SEO provider is using “black hat” techniques. While these techniques are very effective, they are not inline with search engine protocols and may result in penalties or your website being banned.

It is preferable to choose an SEO consultancy that uses only “white hat” techniques and is in it for the long haul to provide you with the best long term results. An agency like Brand That Name state on their website, that there simply is no quick fix in SEO for getting fast results. Clients that use companies that say they can get results fast, usually find there site drops as quickly in the rankings as they got there.

3. Services

It is important that an SEO company can provide you with a comprehensive marketing strategy that incorporates a variety of SEO techniques that are all aimed specifically to meet the unique requirements of your business. In order to do this, you will need a website audit. The best SEO companies will perform this service free of charge like seo agency Brand That Name. You can get an audit done just by submitting  your email address. Be wary of firms that charge for what is ultimately just them running some free software.

To provide an ongoing comprehensive service, constant monitoring and analysis of the SEO techniques in use will be necessary. This will help the SEO team to determine which techniques are the most effective and shift their focus to these. It will also provide you with an effective reporting structure so that you can evaluate how successful the SEO service provision have been at improving your search engine ranking, increasing online visibility and turning site traffic into revenue.

SEO explained graphic

4. The Cost

Unfortunately, the deciding factor in choosing the best local SEO company often lies in the price associated with their services. However, it is important to understand that the most expensive is not necessarily the best and the cheapest may still be able to provide you with a quality service. Rather weigh up the value that you will be getting in relation to the cost to determine the best company to select.

It is recommended to compare costs from at least 3 different providers and then compare their costs to those that are offered by the top ranked agencies, globally. Remember that SEO is one of the most cost effective marketing strategies available and that your provider should not be charging you exorbitant fees to provide one or more of their services.

5. The Contract

As explained above, SEO is not a quick process and it may be necessary to employ the agency for an extended period of time in order to achieve the wanted results. That said, don’t tie yourself into a long term contract that you can’t get out of in the event that you aren’t satisfied with the results.

Choosing to outsource your SEO to the best provider for your local business must take all these factors into account.

SEO – Should You Outsource Search Engine Optimisation, or Do It Yourself?

There are literally thousands of SEO firms online purporting to have experts in search engine optimisation, an essential process if you intend to reach success online. Simply put, SEO is the process of optimising web pages so that Google and other search engines can find your website when a user keys in a relevant search query. Without it, your website is not likely to be found in search engine results, which means no traffic, and thus no sales or new prospects. Can you perform SEO yourself, or is this something best handled by the experts?

Truthfully, search engine optimisation is a process that can be easily self-taught through studying internet forums and help guides, which are available all over the internet. That being said, the learning process may be a lengthy one, as there are many aspects of SEO and it is an involved process.

This is not a subject that you will become an expert in overnight, or even in a few weeks. However, there are people all over the web that claim to be SEO experts, and unlike doctors, teachers or other professionals with a license, SEO Expert is not a legally protected term. This means that the company you choose to implement search engine optimisation tactics may staff individuals who are very capable or, not so much.

Does that mean you should attempt to do your SEO work yourself? Not necessarily. In fact, it is not recommended. As stated above, learning all of the nuances of SEO isn’t a fast or easy process. On top of that, the strategies that work constantly change along with the algorithms and methods used by search engines to rank a website. This means that you would have to be on the cutting edge of SEO trends every minute to ensure that the strategies you use are still effective.

Unfortunately, budget often dictates whether a company or new business owner performs their own SEO, or whether they hire a professional SEO firm to do the work. While there are some firms that offer their services at a fair price, most are quite costly. This isn’t to say that SEO firms overprice their services, because there is absolutely a substantial amount of work involved, both initially and maintenance-wise, as ongoing strategies must be used to maintain a high ranking.

Ultimately, no individual who has not studied SEO can become an expert in a short time period. You can avoid the frightening prospect of hiring an SEO expert who really is not an expert by researching the company’s history, testimonials, even communicating by phone or email. Unless you have months to learn all of the aspects of SEO you need to reach good results, you will be way ahead in the game by hiring a reputable SEO firm.